Business • Sales & Marketing

How to Leverage Analytics & AI Tools to Acquire, Retain and Increase Life Time Value of Customers

25 Jul 2024 at 16:00 - 18:30
AppsFlyer, 7th Floor North
กรุงเทพมหานคร, Thailand
30 followers

Join Us for an Engaging Panel Talk & Networking: "How to Leverage Analytics & AI Tools to Acquire, Retain and Increase Life Time Value of Customers"


Explore the transformative power of generative AI in digital marketing with our expert panel. Learn how AI is revolutionizing SEO, content creation, and distribution, enabling businesses to achieve higher rankings and deliver personalized, high-quality content. Gain insights into how top advertising agencies optimize ad campaigns, enhance targeting, and maximize ROI using AI. Our panel will also cover tools and methods for generating AI-driven content, effective SEO and social media distribution, leveraging ad networks, and the implications for influencer marketing in content creation and branding. Stay ahead in the AI-driven era—reserve your spot now for this forward-thinking event.


Eli Schwartz is an SEO expert and consultant with more than a decade of experience working for leading B2B and B2C companies. Eli's strategies have generated millions of dollars in revenue for some of the internet's top websites. He has helped clients like Shutterstock, WordPress, Blue Nile, Quora, and Zendesk execute highly successful global SEO strategies. As head of SurveyMonkey's SEO team, Eli oversaw the company's global operations, helped launch the first Asia-Pacific office, and grew the company's organic search from just 1 percent of revenue to a key driver of global revenue. Eli's work has been featured by TechCrunch, Entrepreneur.com, and Y Combinator, and he has given talks at business schools and keynoted conferences around the world.


Eli's last work includes the launch of his best-selling book, Product-led SEO, and is coming to Bangkok not just to promote his book, but to share how the SEO game has changed with the introduction of Generative AI. Yet rather than giving up on SEO, Eli will share how to understand this new world of SEO and, most importantly, how to win in the AI-powered era.

Panelists:
Moderator: Mr. Nayoko Wicaksono,Algoritma Data Science
Lecturer:
- Eli Schwartz - Product Led SEO Expert
- Kiki D. - Cofounder of Butter
- Lyn Nichapoke - Growth Manager of AppsFlyer
- Carlo Herold - CEO of Heroleads Asia

Schedule:

15:30 - 16:00 Registration open
15:45 - 16:00 Introduction about AppsFlyer
16:00 - 16:15 Seminar on Analytics and Artificial Intelligence in Marketing by Nayoko Wicaksono from Algoritma
16:15 - 16:45 Product-Led SEO Seminar by Eli Schwartz
16:45 - 17:30 Discussion on effective digital marketing with analytical tools and artificial intelligence.
17:30 - 17:45 Q&A session
17:45 - 18:30 Closing work and networking.

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Organized by
Amarit Charoenphan