This event seamlessly integrates service design with global trends, AI, and business innovation. Gain firsthand insights from industry experts into the evolving world of service design. It serves as the perfect hub for discovering the latest trends and methodologies in service design, networking with like-minded professionals, and exploring cutting-edge case studies and methodologies.

Immerse yourself in tailored knowledge exchange in global service design and business innovation. With an emphasis on value creation in diverse projects (Project Value-creation), we prioritize design processes that drive project success. Addressing the challenge of creating vibrant cities and sustainable urban spaces, we offer innovative approaches under the theme of 'Experience Scape’: Code + Craft: Blending Technology & Empathy in Service Design’

11:00 - 12:00 Futures-as-a-Service: Designing Intentional Futures through Science, Technology, and Business in Service Design by Cecelia Mosze Tham, Futurity Systems

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12:00 - 12:40 Urban service design: Designing cities as sustainable ecosystems by Erik Abbing Roscam, COAST Holding BV

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13:45 - 14:25 Mastering Service Design: Crafting Memorable Experiences By Kittiratana Pitipanich, Creative Lab by MQDC

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14:25 - 15:00 Panel Discussion (AI) Design Possibilities: Power of AI in Action (TDPK TALK: Design Unboxed) by Tryn Ninlakorn, AI-Deate Lab, Chalit Tantitham, Getty Images, and Pichaya Viwatrujirapong, MADSKILLS

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15:20 - 16:00 Innovate to Elevate: Rethinking Business Strategies through Design by Eduardo Kranz, Accenture Song

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16.30 - 18.00 Networking 

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